All is for All is founded by Grace Stratton and Angela Bevan. The two met at New Zealand Fashion Week in 2017. Grace, who has always used a wheelchair, has frequently experienced failed e-commerce experiences. She’d buy garments only to discover that her lack of fine motor skills due to Cerebral Palsy prevented her from doing up buttons, or reaching zips. Grace needed to know details about garments that weren’t showcased on traditional e-commerce sites and she didn’t want to limit her shopping experience to items purpose-built for disability.
She wanted the high-fashion garments that she loved and saw her contemporaries wearing.
All is for All sought to solve these simple problems for the millions of people across the world, like Grace, who have a disability but want to be part of fashion, by designing an accessible e-commerce space that reframed how we spoke about designer garments. We did this by using assistive technology such as a specialized search engine, detailed alt-text, and imagery that incorporated disabled models.
All is for All brought accessibility into focus, without compromising aesthetics and innovation, which All is for All consider to be pillars of the global fashion industry. All is for All set out to ensure disabled people could have both an experience of designer garments and a wardrobe that was accessible to them because often all that’s required to discern whether a garment is accessible is information. Since launching in March of 2019 All is for All has positively disrupted the New Zealand fashion industry and brought into light accessibility, Grace and Ange have both been floored by the support and enthusasim designers have shown, but the attention All is for All recieved only served to further highlight the many social and tangible barriers people with disabilities face both in New Zealand and across the globe. All is for All identified a clear need for the disability community to lead innovative, modern, fast paced action to achieve accessible outcomes and reframe how disability is understood.
Disabled people do not need to be spoken for by able-bodied people, they need a meaningful role in the development of solutions and to be heard and valued during contemporary discussions.
So, to address this need, All is for All became about much more than e-commerce. All is for All still showcases curations of accessible items from local and international designers, but we have broadened our focus, using fashion as one of many tools to achieve accessible outcomes at scale, because our core belief is still that fashion gives agency and builds confidence.
The only way we will achieve accessibility, the only way we will ensure disabled people are represented and understood is by placing them in command of the discussions which impact or are important to them. All is for All believes disabled people deserve to have a place in high-level discussions across all societal conversations, especially those concerning the development of our modern world, because when we don’t hear the voice of disabled people, we further disable them.
It is the goal of All is for All’s work to advance accessibility and create space for disabled people across the globe to flourish. We are reframing how disability is understood and actively creating accessible outcomes for the world. These outcomes are driven entirely by disabled people – there will be “Nothing About Us, Without Us.”
In the words of Catalina Devandas, Special Rapporteur on the Rights of Persons with Disabilities:
“By investing in recognizing the rights of persons with disabilities, we’re, in fact investing in the full recognition of the concept of universality of Human Rights. When we advance the rights of persons with disabilities, we are advancing the rights of every single group in society.”
All is for All could not operate or be where it is today without our supporters and all the individuals who continue to offer their help and time. Some of the organisations who make our work possible are credited below.