Disabled people represent 15% of the world’s population.
But the way our society is designed means they’re often misunderstood, left behind, or ignored. We’re here to change that for good. Building on the incredible work of the disabled leaders and allies who came before us, we’re empowering businesses and brands to become effective allies and see disability as a valuable cultural lens. Creating world-leading results for our clients, and amplifying the disabled voice within society.
Explore the work we’re doing to help create a more disability-inclusive cultural landscape.
The way we think about disability.
At All is for All, we follow the Rights-Based and Social-Relational Models of thinking. The Social-Relational Model acknowledges both the role society plays in perpetuating a disabling culture, and the fact that disabled people face certain barriers that society can’t solve. It recognises that space needs to be made for these, so disabled people can authentically participate. The Rights-Based Model focuses on ensuring disabled people’s active participation, and seeing their access to basic human needs as a right – not an act of charity.
The way we speak about disability.
There are two common ways to talk about disability; identity-first (disabled person) and person-first (person with a disability). At All is for All, we mainly choose to use identity-first. This is because it closely aligns with the Social-Relational Model and centres the community who is so core to us. That said, we acknowledge the importance of person-first language for our consultants and colleagues who live with learning disabilities. We recognise the diversity and intersectionality of the disabled community, and believe in every disabled person’s right to choose how they’re identified. So when speaking with disabled people we always ask, listen, and respect all perspectives.
The All is for All team is led by lived experience.
That means we all know first-hand what it’s like to live with a disability.
Grace Stratton
Chief Executive
Grace started All is for All when she was just 19, while studying a Law and Comms Double Degree at AUT. Since then, she’s seen All is for All grow from strength to strength. Grace has worked with a wide range of industries – from government agencies to big-name fashion labels – all in the name of creating change. Her work has landed her on some major lists, including InStyle Magazine’s Badass 50 in 2019, and Forbes’s 30 under 30 in 2021. But for Grace, the biggest highlight so far is seeing All is for All connect so many people with so many new opportunities. She also acknowledges support from Angela Bevan, and many others, who she could not have started the company without.
Strahan Wallis
Chief Advisor
Strahan is regarded as "one of the stand-out communications practitioners of his generation. He has led and been involved with some of the most challenging communication issues in modern times. He sits at the decision-making table, participating in developing the ‘answers’ as well as ‘communicating’ them." As the previous Chief Executive Officer of the Clemenger Group, Strahan brings incredible knowledge, expertise and support to All is for All. We are excited to teach him all things disability!
Rebecca McDonald (Dubber)
Account Director
Rebecca has been with All is for All since late 2020, working with Grace to build strong and lasting client relationships. Rebecca’s skills cover copywriting, media relations, strategy development, and presenting. Not only that, she’s also a Paralympic Medalist – winning bronze in the 100m backstroke in the 2016 games (despite the fact that she hates getting wet). Rebecca is passionate about supporting and empowering the disabled community. She loves the fact that, with All is for All, making Aotearoa a better place to be disabled is all part of the job.
Natalie Robinson
Talent & Project Manager
Natalie joined All is for All in 2021 supporting Grace and Rebecca through some big projects. Now leading our talent side of the business, Natalie supports our disabled talent in various opportunities including; modelling, acting, content creation and more. Overseeing our Amplify platform, she works with the disability community by way of supporting them telling their story. Having both lived and parenting disability experience, Natalie loves working with our talent and clients to create an inclusive environment. With over a decade of experience in major events, Natalie knows how to get things done! She has always enjoyed working events that support the community. Today, she’s keeping up that community support spirit in her work in advocacy for invisible disability and neurodiverse parenting.
Latifa Daud
Senior Consultant
Latifa has a Bachelor of Arts in English and Education and a Postgraduate Diploma in Journalism. Latifa has worked in various roles, ranging from communications, project coordination, operations and community development. She is also a keen writer and advocate. Living with a disability and coming from an Indian-Muslim background, she is passionate about all things inclusion, representation, and dispelling myths about marginalised groups. Latifa acts as a consultant across our projects.
Chelsea Pita
Consultant
Chelsea (Ngāti Tuwharetoa and Ngāti Rangitihi) first joined All is for All in 2020 as a Model and Talent, and a year later took on the role of assistant content producer. She helps with talent sourcing, research, content creation, and team support. Chelsea was born, raised, and resides in Rotorua – and she’s one of the only Māori she knows who can’t stand seafood. She’s been part of a Southern Cross mental health campaign, New Zealand Fashion Week Casting, and was a model for MONDAY haircare. Having been on both sides of the camera, Chelsea enjoys seeing how campaigns come together behind-the-scenes.
