About us

All is for All started in 2019 with a clear goal in mind. To challenge the way the world sees disabled people.

Magazine cover with Hannah in florals on the front, she has crutches and looks at the camera smiling.

Disabled people represent 15% of the world’s population.

But the way our society is designed means they’re often misunderstood, left behind, or ignored. We’re here to change that for good. Building on the incredible work of the disabled leaders and allies who came before us, we’re empowering businesses and brands to become effective allies and see disability as a valuable cultural lens. Creating world-leading results for our clients, and amplifying the disabled voice within society.

Kelsey is a wheelchair user, she's looking at the camera and smiling, she wears a pink jersey and tan pants.

Explore the work we’re doing to help create a more disability-inclusive cultural landscape.

Our work

A young woman with pixie like features, is writing in her journal in a large room against a white wall.

The way we think about disability.

At All is for All, we follow the Rights-Based and Social-Relational Models of thinking. The Social-Relational Model acknowledges both the role society plays in perpetuating a disabling culture, and the fact that disabled people face certain barriers that society can’t solve. It recognises that space needs to be made for these, so disabled people can authentically participate. The Rights-Based Model focuses on ensuring disabled people’s active participation, and seeing their access to basic human needs as a right – not an act of charity.

Mid laugh, Libby who lives with Down Syndrome is photographed. She has curled hair, an orange jumper and red lipstick on.

The way we speak about disability.

There are two common ways to talk about disability; identity-first (disabled person) and person-first (person with a disability). At All is for All, we mainly choose to use identity-first. This is because it closely aligns with the Social-Relational Model and centres the community who is so core to us. That said, we acknowledge the importance of person-first language for our consultants and colleagues who live with learning disabilities. We recognise the diversity and intersectionality of the disabled community, and believe in every disabled person’s right to choose how they’re identified. So when speaking with disabled people we always ask, listen, and respect all perspectives.

The All is for All team is led by lived experience.

That means we all know first-hand what it’s like to live with a disability.

Grace wears white shirt, stares at camera

Grace Stratton

Director & Founder

Grace started All is for All when she was just 19, while studying a Law and Comms Double Degree at AUT. Since then, she’s seen All is for All grow from strength to strength. Grace has worked with a wide range of industries – from government agencies to big-name fashion labels – all in the name of creating change. Her work has landed her on some major lists, including InStyle Magazine’s Badass 50 in 2019, and Forbes’s 30 under 30 in 2021. But for Grace, the biggest highlight so far is seeing All is for All connect so many people with so many new opportunities. She also acknowledges support from Angela Bevan, and many others, who she could not have started the company without.

Rebecca is a white woman, she's wearing a black shirt and is smiling. she has brown to blonde hair

Rebecca Dubber

Lead Consultant

Rebecca has been with All is for All since late 2020, working with Grace to build strong and lasting client relationships. Rebecca’s skills cover copywriting, media relations, strategy development, and presenting. Not only that, she’s also a Paralympic Medalist – winning bronze in the 100m backstroke in the 2016 games (despite the fact that she hates getting wet). Rebecca is passionate about supporting and empowering the disabled community. She loves the fact that, with All is for All, making Aotearoa a better place to be disabled is all part of the job.

Natalie Robinson

Talent & Project Manager

Natalie joined All is for All in 2021 supporting Grace and Rebecca through some big projects. Now leading our talent side of the business, Natalie supports our disabled talent in various opportunities including; modelling, acting, content creation and more. Overseeing our Amplify platform, she works with the disability community by way of supporting them telling their story. Having both lived and parenting disability experience, Natalie loves working with our talent and clients to create an inclusive environment. With over a decade of experience in major events, Natalie knows how to get things done! She has always enjoyed working events that support the community. Today, she’s keeping up that community support spirit in her work in advocacy for invisible disability and neurodiverse parenting.

Chelsea is a Māori woman, in this photo she is holding her pony tail and looks straight at camera

Chelsea Pita


Chelsea (Ngāti Tuwharetoa and Ngāti Rangitihi) first joined All is for All in 2020 as a Model and Talent, and a year later took on the role of assistant content producer. She helps with talent sourcing, research, content creation, and team support. Chelsea was born, raised, and resides in Rotorua – and she’s one of the only Māori she knows who can’t stand seafood. She’s been part of a Southern Cross mental health campaign, New Zealand Fashion Week Casting, and was a model for MONDAY haircare. Having been on both sides of the camera, Chelsea enjoys seeing how campaigns come together behind-the-scenes.

image of thomas, a young Maori man, in front of some stairs.

Thomas Chin

Content Producer & Engagement Advisor

A budding legal thinker, Thomas is nearly finished with his degree. He’s joined All is for All as an engagement advisor and content producer. Thomas is passionate about combining "my love for my culture and Māoritanga with the desire to occupy new spaces in the hopes of bettering myself, and supporting my people.” Thomas supports All is for All with community engagement, content development and delivering key projects. As an executive member of the University of Canterbury Māori Law Students’ Society and a recipient of the University of Canterbury Emerging Leaders Development Program Scholarship Thomas is blazing a trail. He’s also a keen sportsman, having been part of Halberg foundation for many years.

Grace is in a white shirt with long blonde hair

Grace Cussell

Project Consultant

Grace is a woman of many talents, as a disability advocate, Law and Global Studies graduate and former NZ Army Reservist. She dabbles in seven languages and facilitates leadership development courses across Aotearoa and Australia.

Her connection with disability began with her older brother Max, who lives with Down Syndrome. Grace has worked with disability-focused NFPs for over nine years and is "extremely grateful to be surrounded by such a powerful community". Since 2019, Grace has assisted All is for All with New Zealand Fashion Week and community outreach, beginning as Admin and Talent Manager in 2022 and moving into a consulting role in 2023.

Meet some of the faces helping us reframe the way society sees disability.