In action: Campaigns, Casting

Rockit Apple - Ready Set Rockit

Pieta, features in this global campaign by Rockit Apple, via Special. The campaign aims to inspire courage. 

“The campaign was important to me because it represents the disabled community in a celebratory way. It shows my wheelchair as a tool that enables fun and enjoyment rather than a burden or a pity. I think it’s so important that disabled joy is seen and that we are represented positively.”

Pieta Bouma