@lara.joy.s This is your sign to go Unpro! #gounpro #itsmymove @itsmymove_nz ♬ original sound - LaraJoy
Disabled Influencers Inspiring Sport and Movement Among Young Women
With partners MBM and Special Wellington, we support Sport New Zealand’s media and communications. A part of this is the ‘Unpro’ campaign, which inspires young women to ‘Go Unpro’ and get involved in physical activities because often young wāhine fall out of sports earlier than their peers. We support this campaign holistically, ensuring accessibility and disability are embedded lenses. This meant we helped all influencers make their content accessible.
In addition Lara and Chelsea developed social media content for the Unpro Campaign, which performed extraordinarily well.
Chelsea and Lara interpreted the brief in ways that made the movement accessible and meaningful to them.
@lara.joy.s This is your sign to go Unpro! #gounpro #itsmymove @itsmymove_nz ♬ original sound - LaraJoy