Strategic Advice & Partnership
Zalando, a leading European online fashion shopping platform with over 49 million customers across 25 countries, partnered with All is for All for over 12 months to launch their first ever adaptive collections and offer Tommy Hilfiger adaptive on their platform. Zalando launched an adaptive collection across all of its private labels: Zign, Pier One, Anna Field, Yourturn and Even&Odd and in doing so offered adaptive clothing at an accessible price point. All is for All partnered with Zalando across all aspects of this launch and campaign. Advising and supporting all of the teams involved in the launch, including the production, communications, design, buying and diversity and inclusion teams. This includes supporting Zalando in the development of their adaptive fashion campaign, Embrace What Makes You, You.
We worked with the private label teams to ensure that the items they designed were accessible while also emphasising the importance of being fashion forward, the resulting collections provide disabled people with options that work for them functionally and connect with them aesthetically. We are incredibly proud of the partnership we've forged and the work produced.
On working with us Zalando said "your dedicated support in building an authentic proposition is evident across the business. Your contribution is critical.”
You can read more about our collaboration on Zalando's website.