The core belief for Top Up is about the fact that wellbeing doesn’t have to be overwhelming. We loved working on this new campaign from Health New Zealand | Te Whatu Ora in partnership with Mental Health Foundation of New Zealand, which reminds us that simple, everyday actions can have a powerful positive impact on our mental health. The more ways we top up our mental health meter, the more the benefits add up – for ourselves and for others too.
One highlight of working on the accessibility for this campaign, is the inclusion of New Zealand Sign Language on some of the media slots.