Saatchi and Saatchi
It's My Move
For young women and young disabled women it can be difficult to take part in sport and wellbeing activities, our latest work with Saatchi and Saatchi helps young women have the confidence to make their move. Molly Dennis, our model, featured in Saatchi & Saatchi's latest TVC for Sport New Zealand. It's My Move aims to help young women get and stay active their way. Molly, a talented dancer who lives with Down Syndrome features alongside some other stellar young women in this integrated campaign.
Research undertaken by Sport NZ shows that by the age of 16, there is a 17% gap between male and female participation in sport and recreation. We hope that Molly's presence in this campaign helps inspire disabled people, and young disabled women particularly to take part in sport and recreation in whatever way is most accessible to them.