Workbridge: Changing the narrative for disabled jobseekers
Media and Public Relations

In 2022, Workbridge, Aotearoa New Zealand's largest service supporting the disability community in joining the workforce, celebrated its 90th anniversary and released a book titled 'Taking Charge: The Story of Workbridge.' 

All is for All supported Workbridge in commemorating this milestone and promoting the book launch through an earned media campaign. The campaign garnered coverage across some of New Zealand's largest and most influential television channels, newspapers, and digital podcasts.

All is for All's work on this campaign shows the impact of our combined technical skill and lived experience.

We were able to obtain critical and influential media placements while ensuring the stories shared were appropriate and best practice for the community. We estimate that the media campaign reached over 1 million New Zealanders through the combined reach of all platforms.

About working with us, then Chief Executive Jonathan Mosen said;

All is for All is a strong brand. Based on my own experience working with Grace and her team on projects, when I hear the name, the words that come straight to mind are: quality, professionalism, timeliness, exceptional service, and most important of all for me, lived experience. I have devoted my life to the empowerment and leadership of disabled people. As a disabled leader, working on communications with other disabled people is a joy. There’s no need to explain basic concepts, no fear of falling into the traps of overly tragic or overly inspirational language. All Is For All is a taonga, and I cannot speak highly enough of the positive difference it is making.