Hej Hej is run by an amazing duo who live a fair way away from one another; one lives in Auckland the other Shanghai. The twosome believes in fashion being fun “not intimidating [or] pretentious.” Hej Hej is a collection of immediately recognisable, whimsical designs made in a considered way from premium fabrics that don’t cost the world.

Hej Hej, like all of us, has a love for linen. When asked about fabrics Hej Hej says “We couldn’t find 100% linen that fit our style or budget, so we started making our own. Now we’ve expanded our collection of quality to include cashmere and silk. You’re welcome.”

Emma Sykes and her sister Nicki model Hej Hej. Emma wears the 24/7 Shirt in sky blue, Nicki also wears a Hej Hej dress soon to be uploaded. Emma and Nicki are two of our models in our latest project created with the support of Estée Lauder,  Kingsize Studios, Atomic Coffee, Showroom 22 and photographed by All in a Row’s Madeleine Brighouse.

Make-up is by Blair Gamblin for Bobbi Brown

Hair by Laura Bird

Emma and Nicki each wear Wool Runners by All Birds, Emma’s are the ‘Natural White’ variation.

Accessibility quick facts

100% linen fabric.

The shirt has a Mandarin collar with small buttons running down from the top centre neckline – these buttons run a quarter of the way down the shirt, they are a shell-like colouring, silvery grey. Also known as Hej Hej’s ‘famous real shell buttons’

A Mandarin collar is a short stand up colour so it adds detail to the shirt without folding being required so if you struggle to fold your collar this might be a good option if you’re looking for the style of a collar without hassle.

No other closures or zips.

The shirt is an oversized fit so is comfortable and can be easily tucked into other things.

The shirt has splits at the side which Hej Hej says keeps the shirt cool, but additionally, it makes it easier to pull the shirt on and off and keeps it comfortable.