Our Work
Redefining vulnerability: How breaking norms benefits business
With the impending introduction of new legislation, financial institutions should rethink their approach to "vulnerable" customers. Traditional definitions are too narrow and based on stereotypes, limiting opportunities for both businesses and individuals. By embracing a broader understanding of vulnerability, financial firms can create more inclusive products and services, tap into a significant market segment, and foster greater customer loyalty and trust. This shift not only benefits those traditionally labeled as vulnerable but also opens doors to innovation and growth for the entire industry.
Rebecca McDonald
Lived experiences
I was excluded at school because of disability – My experiences can teach us how to be more inclusive
You are worthy of belonging, and your disability does not imply otherwise. Remember that.