Our Work
Redefining vulnerability: How breaking norms benefits business
With the impending introduction of new legislation, financial institutions should rethink their approach to "vulnerable" customers. Traditional definitions are too narrow and based on stereotypes, limiting opportunities for both businesses and individuals. By embracing a broader understanding of vulnerability, financial firms can create more inclusive products and services, tap into a significant market segment, and foster greater customer loyalty and trust. This shift not only benefits those traditionally labeled as vulnerable but also opens doors to innovation and growth for the entire industry.
Rebecca McDonald
Our Work
Advertising should be for Every Body: launching the Inclusive Code with Special
This past week All is for All launched the Inclusive Code with Special. The Inclusive Code was co-designed with the Disability Community and supported by New Territory. The Inclusive Code is a foundational tool to support the advertising sector to understand the importance of disability inclusion and reflect on normalised exclusionary behaviours.
Grace Stratton
Our Work
How we developed an equitable social media workshop with InternetNZ
About our work with InternetNZ
