Three women are on set, one a wheelchair user, the others with learning impairments; they wear bright dresses and you can see a light on the frame's edge

Creating a world where All is for  All

Two models, wheelchair users in retro mustard and deep blue outfits, are answering the phone, one holds a camera. They are making old school journalist faces.

We’re a consultancy and specialist creative agency. We work with brands and businesses, helping them be truly inclusive and accessible for disabled people.

About us

Shakti, a wheelchair user has a hat, trousers and sneakers on as well as a bum bag full of flowers. He's on a set and is kneeling down to the camera's level.

The work we do is changing the way society sees disability. Not as part of a problem to be solved – but part of our culture to be celebrated.

Our work

We help our clients unlock the power of disability inclusion

Shakti and chelsea sit near their wheelchairs on a set, in front of a green wall.


We create content and campaigns that are accessible to all.


We help broaden brands with disabled talent.


We do strategy, education, collaborations, and problem-solving.

Customer Experience

We design accessible experiences from end-to-end.

“Your dedicated support in building an authentic proposition is evident across the business. Your contribution is critical.”

Global Retailer

All is for All is for all.

Big or small, we work with any and every business.


We believe in creating new opportunities for disabled people to reach new horizons.

The latest updates from All is for All and the disabled community.

Social commentaries

Caption Legislation needed to put Aotearoa in step with other OECD Nations

Hope Cotton is a member of The Hive, a group of young people helping to shape policy. She's a proud member of the Deaf community and relies on captions for information access. Here she speaks about the changes needed for her to better experience the world around her.

Hope Cotton
Hope Cotton
Opinion pieces

Hephaestian Song: a poem by Blake Leitch

Blake Leitch, a poet who lives with Spinal Muscular Atrophy Type II writes about how the world looks different from his wheelchair.

Blake Leitch
Blake Leitch
Lived experiences

You Owe Him Nothing

Would a Tamagotchi have done the trick? Áine asks. In this piece, she deals with her experiences of people who don't take "no" for an answer.

Aine Kelly-Costello
Aine Kelly-Costello