Amplify

Our Work

Redefining vulnerability: How breaking norms benefits business

With the impending introduction of new legislation, financial institutions should rethink their approach to "vulnerable" customers. Traditional definitions are too narrow and based on stereotypes, limiting opportunities for both businesses and individuals. By embracing a broader understanding of vulnerability, financial firms can create more inclusive products and services, tap into a significant market segment, and foster greater customer loyalty and trust. This shift not only benefits those traditionally labeled as vulnerable but also opens doors to innovation and growth for the entire industry.

Rebecca is a white woman, she's wearing a black shirt and is smiling. she has brown to blonde hair
Rebecca McDonald

Read

Our Work

Advertising should be for Every Body: launching the Inclusive Code with Special

This past week All is for All launched the Inclusive Code with Special. The Inclusive Code was co-designed with the Disability Community and supported by New Territory. The Inclusive Code is a foundational tool to support the advertising sector to understand the importance of disability inclusion and reflect on normalised exclusionary behaviours.

Grace Stratton
Grace Stratton
Lived experiences

Reflections this Endometriosis Awareness Month

Known as "Chronically Ellen" on social media, Ellen is a garden-to-table expert and photographer living with multiple chronic illnesses. This Endometriosis Awareness month, she reflects on what is "normal" and the future of Endometriosis care in New Zealand.

Ellen Larsen
Ellen Larsen
Lived experiences

We need the world to understand us better - World Hearing Awareness Month

March is World Hearing Awareness Month, Gaby shares her thoughts on what this means to her as Deaf person.

Gaby Evans
Gaby Evans
Lived experiences

Education for all, or just those that fit the mould?

Exploring the challenges both a disabled student and parent face when starting school. Our Talent & Project Manager, Natalie, shares her experience as a parent preparing for her son to start school.

Natalie Robinson
Natalie Robinson
Lived experiences

Feeling my power at NZFW23

Surreal. If you were to ask me how it felt being the first blind model to be on New Zealand Fashion Week runway using a cane, that’s the word I’d choose.

Ari Kerssens
Ari Kerssens